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Research papers

Complementary of methods in copy-testing

This paper argues that the advance in knowledge about the communication process of advertising has been insufficiently applied in the context of copy-testing methods, in particular of pre-testing methods. It surveys the progress of social...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Piet Vanden Abeele, I. Butaye
June 15, 1979
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Citation

Vanden Abeele and Butaye (1979a, June 15). Complementary of methods in copy-testing . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/complementary-of-methods-in-copy-testing-